- In 2013, 12 percent of the U.S. consumers surveyed knowingly bought fake consumer electronics, while 18 percent bought them unknowingly.
- 40 percent of U.S. consumers surveyed were unaware that counterfeit consumer electronics may harm them.
- 45 percent believed that counterfeit consumer electronics do the job just as well as genuine consumer electronics.
- 97 percent wanted more information so they can identify counterfeits.
- Millennials surveyed were five times more likely than the Baby Boomers surveyed to purchase fake goods. 3
- While the majority of millennials (72 percent) surveyed consider themselves very knowledgeable in identifying a counterfeit consumer electronics product, about one in four continues to unknowingly buy one.
Confidence Reigns, Counterfeit Consumer Electronics Continue To Fool Consumers
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