Updated from 9:02 a.m. to include more information about App Links on the second page.
NEW YORK (TheStreet) -- At its f8 conference yesterday, Facebook (FB - Get Report) CEO Mark Zuckerberg and team announced a slew of new products, including giving people a way to log in to apps anonymously. Perhaps the biggest news, though, was Facebook's announcement of a mobile ad exchange, known as Facebook Audience Network, which will allow app developers to better monetize their apps, and let Facebook make even more money than before.
In San Francisco, Zuckerberg kicked off the conference with three key themes: build, grow, and monetize your apps. He noted that despite the breadth and scope of Apple's
(AAPL) iOS, Google's
(GOOG) Android, and Microsoft's
(MSFT) Windows phone for mobile operating systems, developers have a hard time building apps for each OS, having to rewrite code for the different operating systems. He noted Facebook's goal is to build the "cross-platform, platform."
Zuckerberg said that Facebook's original mantra, "move fast and break things," isn't really applicable anymore. "We've changed our strategy from moving faster to building the best tools. 'Move Fast with Stable Infra' may not have quite the same ring to it, may not be quite as catchy as 'Move Fast and Break Things,' but it helps us build better experiences for all the people we serve," Zuckerberg quipped. "It's how we operate now."