This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Why Millennials Aren't 'Cutting The Cord' Yet

Stocks in this article: AMZN TWX VIA NFLX

They also spend less on their overall cable package because of the availability of digital video like Google's (GOOG) YouTube. The report cited a July 2013 survey by Altman Vilandrie, in which 47% of 18- to 24-year-olds and 40% of 25- to 34-year-olds said they spent less on cable due to digital video.

Still, Nielsen estimates that millennial viewers average more than 100 hours per month watching traditional TV shows, as of the fourth quarter of 2013. Popular TV series form a "major portion" of millennials' video viewing such as HBO's Girls, Pivot's hitRECord on TV, including sports and comedy shows, eMarketer said. The group may not be actually watching them on a TV set, but rather mobile devices.

Despite that, live TV is "far from dead" for the demographic, eMarketer noted. Approximately 60% of 18- to 24-year-olds and 72% of 25- to 34-year-olds "watch shows on TV during their normal broadcast time" at least weekly, the Altman Vilandrie survey found.

Cable companies are vying for viewership as price competition heats up, but it's content that they know will keep viewers watching. Time Warner reported first-quarter earnings of 91 cents a share that exceeded Wall Street estimates by 3 cents. Revenue climbed to $7.5 billion, also beating a consensus analyst estimate of $6.7 billion, fueled by top grossing The LEGO Movie at its Warner Bros. subsidiary and home video sales of Game of Thrones: The Complete Third Season boosting HBO's revenue for the quarter by 9% to $1.34 billion.

Time Warner also said that its cable-TV Turner unit, which includes TBS and TNT, reported a 5% gain in revenue to $2.59 billion, spurred in part by a particularly exciting NCAA men's basketball tournament.

--Written by Laurie Kulikowski in New York.

>>Read More:

Why eBay is Tumbling: What's Wall Street Saying

EBay's Earnings: What Wall Street Expects 

How AT&T Just Fired a Huge Shot at Gogo

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs