For the second straight year, Rite Aid will proudly serve as a platinum sponsor of the Entertainment Industry Foundation’s Revlon Run/Walk For Women events, which take place in New York and Los Angeles. This year, the New York event will take place in Times Square and Central Park on Saturday, May 3, and in Los Angeles Memorial Coliseum at Exposition Park on Saturday, May 10. Since its inception in 1994, the EIF Revlon Run/Walk for Women has raised and distributed more than $70 million to support pioneering research, deliver diagnostic treatment services for medically underserved women and provide support services to women facing cancer.
Before both events, Denise Austin, celebrity fitness expert and longtime friend of Rite Aid, will lead runners and walkers in warm-up stretches.
“It is such an honor to once again be part of the EIF’s Revlon Run/Walk for Women,” said fitness expert Denise Austin. “This year, I’m here in support of my 32-year-old niece, Annie Arensdorf, who is fighting cancer herself. So many women like her are fighting or have fought cancer and they are the reason why it’s so important for us to do all that we can in the fight against women’s cancers.”
During the month of October, Revlon held its “Your Story, Your Shade” contest on Rite Aid’s Facebook page. Named by Jill Madura, “Diamond Dee” is an iridescent pink shade. Madura drew inspiration from her mother’s brave battle with stage 4 breast cancer. As the grand prize winner, Madura has received an all-expenses paid trip to New York City to attend the Revlon Run/Walk. Deborah Battle was named the contest’s runner-up, giving a vibrant pink shade the name “Pretty in Strength.” The name, according to Battle, was inspired by a coworker and best friend who has shown the true meaning of what strength is as she is now battling breast cancer for a second time in five years. Both Diamond Dee and Pretty in Strength are available exclusively at Rite Aid’s 4,600 locations nationwide.