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MeetMe, Inc. (NASDAQ: MEET), the public market leader for social discovery, today announced it has completed integration of real-time components and photo-sharing in Chat, the most popular feature of the company’s flagship mobile app on both iOS and Android.
MeetMe CEO Geoff Cook said, “Since we first launched ephemeral photos in mobile Chat on April 21, we have seen overall photo posting volume increase by 26%. Now approximately 100,000 ephemeral photos are being shared each day. In addition, we believe that launching real-time capability within Chat has driven increased engagement. In the last two weeks, chats sent per day in our mobile apps increased 31% vs. the Q1 average, and screen views in mobile Chat increased 23% vs. the Q1 average.”
“We believe this increase in chat and photo engagement has also driven increased daily active users (DAU),” added Mr. Cook. “In the week after we launched ephemeral photos in mobile Chat, our mobile DAU averaged approximately 843,000, an increase of 9% over the Q1 average.”
The Chat updates reflect the company’s strategy to drive growth in DAU through a more engaging messaging platform. The new ephemeral photo-sharing feature in Chat allows users to send transient photos that disappear after 3-10 seconds of being viewed. Additional enhancements include real-time typing indicators, real-time message-read status indicators, and the automatic real-time addition of new messages within conversations (where previously users had to refresh the conversation manually). All of these upgrades were designed to make mobile Chat faster, more usable, and ultimately more engaging.
“We’re thrilled that MeetMe members seem to have embraced these feature upgrades,” said Cook. “Adding photos to mobile Chat was one of our most requested features, and early data shows nearly one of every four photos shared through MeetMe is now ephemeral and sent in mobile Chat. With this upgrade completed, we believe the MeetMe app delivers a very strong chat experience for meeting new people across both iPhone and Android. We look forward to launching additional features and feature upgrades this year intended to drive traffic to an engaging Chat platform.”