Insignia Systems, Inc. (NASDAQ:ISIG) (“Insignia” or “the Company”) today announced it hired Timothy J. Halfmann as Chief Sales & Marketing Officer, effective April 28, 2014. In this newly created position, Mr. Halfmann will be responsible for overall Company revenue, brand positioning and strategy, and solving customer challenges.
Mr. Halfmann brings more than 30 years of experience in sales, marketing strategy and executive leadership. Mr. Halfmann spent the first part of his career first at News America and Valassis, where he held senior leadership positions. Since leaving Valassis in 2007, he has led national sales organizations at Entertainment Promotions, as well as ePrize, an online provider of games, sweepstakes and loyalty programs. He joined Insignia in September 2012 as a consultant, leading the Company’s sales team during Insignia’s turnaround efforts.
Mr. Halfmann commented, “I am proud to be joining Insignia on a full-time basis and believe the Company is well-positioned for continued growth. Our industry is in need of fresh ideas that fuel new solutions for consumers, and I believe our team at Insignia will provide that innovation. We are focused on continuing to grow our core product offering, adding retailers to our network and reaching additional customers. We are committed to launching new products that will benefit our brands and retailers in a meaningful way.”
Insignia’s President and CEO Glen Dall commented, “We are extremely pleased to have Tim as our CSMO. Tim has proven experience leading national sales organizations, and adding someone of Tim’s caliber to our team speaks to the quality of our Company and our prospects for the future. He has a deep foundation in CPG marketing services, sales acumen, and leadership skills that have served our Company well as demonstrated by our sales growth since 2012. He also brings a passion for innovation, an energetic personality, and an outlook that adds to the vision of Insignia. As we further our efforts to bring innovative solutions to market, having Tim directly leading our sales and marketing team is very exciting for us."