Scripps Networks Interactive (NYSE:SNI) showcases its premium lifestyle media content at its debut Digital NewFront, hosted by Bert Kreischer of Travel Channel’s Trip Flip, today in New York City. A leading producer of engaging lifestyle programming, the company’s portfolio includes trusted brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel, Great American Country and ulive.
Highlighting its commitment to expand programming at scale in an integrated, multi-platform fashion, Scripps Networks will feature notable talent such as Bobby Flay; Vanilla Ice; Rev Run and wife Justine Simmons; HGTV’s Cousins, Anthony Carrino and John Colaneri; and ulive’s Lo Bosworth and Tara Stiles. The company will showcase original digital content and series that include Chopped After Hours, Bobby Flay Fit, Ice Goes Digital, Rev & Justine and Toddler vs. Toddler.
“Everyone knows Scripps Networks is the leader in lifestyle content on TV, and now we’re making a big investment to be the leader in digital as well,” said Beth Lawrence, executive vice president of digital ad sales for Scripps Networks Interactive. “Our ability to deliver high-quality content at scale anytime, anywhere, and on any device through our television brands and via ulive, our new lifestyle video site and distribution network, is unmatched.”
Providing new engagement opportunities for advertisers in the lifestyle category, Scripps Networks announces a partnership with Twitter Amplify, which enables brands to inject their message into real-time social TV conversations offering them a simple mobile and social extension for true two-screen campaigns. Beginning in the fourth quarter this year with on-air shows Guy’s Grocery Games, Cutthroat Kitchen, The Kitchen and Great Holiday Bake-Off (wt), premium video content will be tweeted during live broadcast when social engagement is highest. “It’s perfect for us to begin our Twitter integration with our food brands since food is such a highly social space, but we’re moving quickly to incorporate Amplify into our home- and travel-related shows,” Lawrence said.Glenn Brown, senior director of Twitter Amplify, added, "Scripps Networks provides some of the best content around food, home and travel to millions of consumers. Twitter is excited to develop our first Twitter Amplify program with the company to help fuel social conversation around its programming and give Scripps Networks fans the ability engage with this amazing branded content on Twitter."