Starbucks (NASDAQ:SBUX) today launched Teavana® Oprah Chai Tea, which was personally developed by Oprah Winfrey in close collaboration with Teavana’s leading tea teaologist. Oprah's personal tea passion and the deep expertise of Teavana have resulted in a distinctive blend featuring a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos. Customers can now enjoy the blend as a handcrafted latte or loose-leaf tea in participating Starbucks stores across the U.S. and Canada. The loose-leaf tea and brewed tea is available in Teavana stores across the U.S. and Canada.
As part of this new core offering, Starbucks will make a donation for each Teavana Oprah Chai Tea product sold to benefit educational opportunities for youth through the Oprah Winfrey Leadership Academy Foundation. The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah Winfrey Leadership Academy for Girls – South Africa and is dedicated to helping its graduates attend colleges and universities. The foundation will support additional youth education through Girls Inc., National CARES Mentoring Movement, Pathways to College and the U.S. Dream Academy. For more information on these organizations, please visit www.oprah.com/SteepYourSoul.
“This is a momentous day for Starbucks and Teavana collectively, and we are honored to share Teavana Oprah Chai with our customers,” said Howard Schultz, chairman, president and chief executive officer. “This distinctive and remarkable tea developed personally by Oprah Winfrey, someone whom I admire and that shares so many of our core values and beliefs, will help introduce even more customers to the ritual and comfort of a great cup of tea.”
“For years I have been steeping my own tea as part of my morning ritual, and I am very excited that starting today, Teavana Oprah Chai is available in Starbucks and Teavana stores across the country,” said Oprah Winfrey. “This new partnership came from an organic space as the mission of our two companies are naturally aligned – we both want to inspire and nurture the human spirit. The best part is, a donation from every sale will go to support youth education starting today.”