April 28, 2014
(NYSE: KMB) today announced the launch of the new integrated Celebrate Family UNity ("FUN") program. Celebrate FUN is a platform created to motivate and inspire families to come closer together and give them fun ways to drive family pride and celebrate their unity. The program utilizes the universal and unifying power of music in the activation and to drive participation. An integral part of the program is the new and unique Family UNity ("FUN") Song web app where families can customize their own "FUN song" and both share socially and download as a ringtone. Kimberly-Clark, maker of Huggies, Pull-Ups, U by Kotex, Kleenex and Scott brands, created this program and web app to give families a creative way to express their unique family unity.
, people can visit
to get their own custom FUN song by answering some questions to share about their family and picking their favorite beat. The web app then instantly composes a custom MP3 song about them to a hip-hop, rock or Latin beat.
"The Kimberly-Clark Celebrate Family UNity program is a great way for all families to celebrate the unique bonds that only they share," said
, Grammy-nominated singer, songwriter and mother. "Music is a universal language that connects families across all cultures, including my own, and it's our goal to inspire more families to embrace their togetherness with the FUN program."
, residents who participate in the program by creating their own custom Family UNity (FUN) song, will be entered for a chance to win a live recording session with
where she will record her version of their family song. This gives families a unique opportunity to not only have a song about them, but also get a behind-the-scenes look at how music is made.
consumers will also receive coupons for Kimberly-Clark products — Huggies, Pull-Ups, U by Kotex, Kleenex and Scott — that will escalate in value as their FUN song is shared with others in social media: more shares mean more value on the coupons.
The program is being activated in
at Wal-Mart, Target, Walgreens, Food4Less and Safeway stores with special offers to help mom stock up on the essentials she needs for her family.
"We're excited to partner with
to help elevate the Family UNity message through this new integrated program," said
, Head of Kimberly-Clark's Multicultural Strategy Team and Program Lead. "The Celebrate FUN platform will truly allow Kimberly-Clark to be mom's partner in her quest to keep her family together in a fun and innovative way. Our product portfolio has something for every member of the family — from Huggies diapers to Kleenex facial tissue."
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit
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