April 28, 2014
/PRNewswire/ -- Beam Inc. (NYSE: BEAM) has announced that it will host a series of engaging and unique "Distillery Days" at its flagship Jim Beam Homeplace in
, beginning in May. The ongoing, monthly series will feature a number of activities, ranging from an Oaks Day and mint julep celebration to blue grass concerts and Kentucky-style barbeques.
"We're excited to launch Distillery Days," said
, director, Jim Beam Heritage Center. "We're proud of our historic distillery and want to share the Jim Beam and
experience with as many people as we can."
Distillery Days will kick off with an Oaks Day party on
, just prior to the Kentucky Derby. In addition to guided tours of the Beam distillery – the largest producer of bourbon in the world – and the delicious barbeque offerings of Fred's Smokehouse, the party will include samplings of the Beam family's mint julep recipes and a chance to meet and mingle with Beam family members. Additional monthly activities will include a
cook-out in June, summer concerts, and fall and holiday celebrations. For a complete list of events and other details please visit
"While Jim Beam Bourbon is a global brand, the distillery is our home," said Bennett. "Distillery Days opens our doors wide to visitors, and celebrates not only bourbon, but
as well. When you visit Jim Beam, you come as a friend and leave as family."
Conveniently located just off of I-65 South less than 30 minutes from downtown
, the Jim Beam distillery already attracts more than 100,000 visitors a year. "Distillery Days" will likely add to that number, said Bennett.
"Our new series of events gives people another reason to come see us again and again," she said.