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Millennials: Getting The Right Mix Of Financial Advice From Professionals And Family

TD survey finds more than two in five Gen Y Canadians consider parents their most trusted financial advisor

TORONTO, April 28, 2014 /CNW/ - Canadian millennials have a difficult set of competing financial priorities such as monthly bills, paying down student loans, covering a night out and still trying to put something aside towards their savings. They also have competing sources of advice on how to balance those priorities, including their parents and peers. But as a recent TD survey discovered, only a third of Gen Y Canadians turn to a bank financial expert for help, even though those who do work with a financial advisor say they are more likely to have money left over each month to put towards their financial goals.

"Good financial habits are something everyone can develop, and for many people, that starts with learning from their parents, followed up with specialized advice that a financial expert can provide," said Raymond Chun, Senior Vice President, Everyday Banking, Personal & Indirect Lending, TD Canada Trust. "Parents have a lot of wisdom to pass along, but with the wide variety of financial products and services available today, it's understandable they might not have all of the answers their children need."

The fundamentals of personal finance, such as managing a budget, don't change from generation to generation - it's balancing money-in with money-out. But Chun says what can change are the economic realities facing younger Canadians, which is why they should build a strong financial routine with the right blend of professional and familial financial advice.

Casie Stewart is a 31-year-old social media specialist and blogger who recently spent five years paying off her student debt. She agrees her parents are good role models when it comes to responsible financial habits but says their specific financial advice doesn't always apply to her situation.

"My parents always taught me to save, but it's difficult when you don't have much money coming in," she said.  "It was haunting to have debt from school and I didn't know how to manage it."

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