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How to Play the Apple vs. Amazon Digital Battle

NEW YORK (TheStreet) -- I started looking at Amazon (AMZN - Get Report) stock today thanks to  a cool Morningstar article written by Director R. J. Hottovy, CFA, about Amazon being one of "the most disruptive companies in the consumer space."

Years ago, something "disruptive" was offensive.

Not offended but certainly curious, I started to read more about Amazon, which I have shorted a number of times and have done so with excellent results. I wanted to learn more about what Amazon is up to and if I want to trade it in the upcoming week.

In my research, I came across the Apple TV versus Amazon Fire TV competition, and really delved into The digital media war between Apple (AAPL - Get Report) and Amazon. I hadn't really thought of Apple and Amazon as adversaries because I think of them as being very different companies. But are they really?

Differences between Apple and Amazon:


It's easy to see why Apple can do a 7:1 stock split (effective June 9, 2014) with the hope of long-term growth. The only weak point in Apple's long-term picture for me is I'd like to see Apple put forth an amazing, major innovation. 

As far as the long-term picture for Amazon, I am incredibly impressed with Amazon's innovative thinking. I've seen the at-home shopping/delivery offerings for years and not until we saw Amazon Dash was my family interested in doing it. Amazon Dash is brilliant and I am excited to begin using the service.

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