This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

McDonald's Tells Ronald, 'We're Bringing You Back'

Stocks in this article: MCDYUM

NEW YORK (TheStreet) -- Don't mess with our Ronald McDonald.

A cheesed-off McDonald's (MCD) is putting its iconic clown Ronald McDonald back into its advertisements and giving him a new wardrobe, saying it has nothing to do with competitor Taco Bell using the name to hawk its breakfast sandwiches.

The fast food company said Wednesday its 51-year-old clown mascot is getting a makeover in an attempt to be "modern and relevant."

Ronald will get an updated wardrobe -- no more jumpsuit -- that, according to the company's press release, will consist of yellow cargo pants and a vest "accompanied by a red-and-white striped rugby shirt." He will also have an optional "whimsical new red blazer" and a "special bowtie for special events."

Besides the new ads, Ronald's new makeover will extend to McDonald's restaurants as well, according to the company. Franchise owners will have the chance to "incorporate revamped in-store graphics, furniture" that feature Ronald McDonald.

Along with the clown's new image, McDonald's said that Ronald will now also have a presence on Twitter.

He will be taking an active role on the company's social media channel, engaging consumers using the #RonaldMcDonald hashtag. The Wall Street Journal reports, however, that the clown will not be getting a Twitter profile of his own.

A recent Ronald McDonald tweet showing a video of the clown's transformation is posted below:

The redesign has apparently been in the works for two years, the company said, but was officially launched the day after McDonald's reported uninspiring first-quarter earnings.

Still, a few weeks ago Taco Bell, part of the Yum! Brands (YUM) family, started featuring real-life people named Ronald McDonald in its commercial advertising a new selection of breakfast options.

As competition increases in the fast food industry and food prices steadily climb, McDonald's hopes that Ronald's new look will rejuvenate people's interest in the brand.

At the time of publication, the author had no position in any of the stocks mentioned.

Follow @macroinsights

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,810.06 +91.06 0.51%
S&P 500 2,063.50 +10.75 0.52%
NASDAQ 4,712.97 +11.1030 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs