This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Delta SkyMiles And Starwood Preferred Guest Honored At The 2014 Freddie Awards With An Industry Impact Award For Its Introduction Of Crossover Rewards

ATLANTA and SEATTLE, April 25, 2014 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) and Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) were honored at the 26th Annual Freddie Awards with an Industry Impact Award for introducing Crossover Rewards with Starwood Hotels.  Freddie Awards founder Randy Petersen created the award named for Sir Freddie Laker in honor of his accomplishments in marketing travel during the 1970s to recognize airline, hotel and credit card loyalty programs for their efforts each year.  
Delta Air Lines and the Delta Connection carriers offer service to nearly 370 destinations on six continents. For more information visit

Recognized as an industry-first, Crossover Rewards is a comprehensive partnership offering exclusive benefits to Delta SkyMiles Medallion members and Starwood Preferred Guest (SPG) elite members. Crossover Rewards allows select Delta and Starwood elite members to receive shared benefits such as late checkout and free in-room Internet for hotel stays as well as a free checked bag and Priority Boarding for air travel in addition to earning points in both programs whether flying or spending the night. With flights to more than 300 destinations and hubs in markets like Tokyo, Paris, New York City and Atlanta, Delta's global reach complements Starwood's worldwide hotel footprint including nine hotel brands in 100 countries around the world.

"Delta and Starwood forged an outstanding partnership that enabled us to extend the benefits of loyalty beyond our customers' seats and outside their hotel rooms with a revolutionary new program in Crossover Rewards," said Jeff Robertson, vice president – SkyMiles. "We're pleased to be recognized for an innovative concept that changed the way an entire industry thinks about rewarding customers."

"Through Crossover Rewards a friend of Delta's is a friend of ours and vice versa," said Chris Holdren, senior vice president of Starwood Preferred Guest. "Our similar philosophies and spirit of innovation allowed our teams to create a program that ensures our guests and their passengers who fly Delta and stay Starwood  are recognized for their loyalty throughout their entire trip, deepening our relationships with our most valuable guests."

The annual awards ceremony closed with the announcement of the Delta Flight Museum as the location for the 2015 Freddie Awards which will be held in Atlanta on Thursday, April 30, 2015. Currently in the final phase of a more than $8.4 million renovation project the museum will be one of the premier event venues in the southeastern U.S. The museum is scheduled to open in June and will accommodate private events for groups of up to 1,200 for a seated meal service. The museum will feature a full-motion 737-200 flight simulator, 'The Spirit of Delta' Boeing 767 purchased by Delta employees in 1982 for $30 million as a gift to the company, and other exhibits that chronicle the history of aviation. Additional information is available at

The iconic "Freddie" trophy has been awarded to some of the most respected travel loyalty programs throughout the world. The obelisk-shaped statuette is a symbol of excellence and respected voice of the frequent traveler from an industry of more than 300 million frequent flyers worldwide.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,790.19 +13.76 0.08%
S&P 500 1,979.92 -7.13 -0.36%
NASDAQ 4,748.3610 -32.9030 -0.69%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs