April 25, 2014
/PRNewswire/ -- Delta Air Lines (NYSE: DAL) and Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) were honored at the
26th Annual Freddie Awards
with an Industry Impact Award for introducing Crossover Rewards with Starwood Hotels. Freddie Awards founder
created the award named for Sir
Freddie Laker in
honor of his accomplishments in marketing travel during the 1970s to recognize airline, hotel and credit card loyalty programs for their efforts each year.
Recognized as an industry-first,
Crossover Rewards is a comprehensive partnership
offering exclusive benefits to Delta SkyMiles Medallion members and Starwood Preferred Guest (SPG) elite members. Crossover Rewards allows select Delta and Starwood elite members to receive shared benefits such as late checkout and free in-room Internet for hotel stays as well as a free checked bag and Priority Boarding for air travel in addition to earning points in both programs whether flying or spending the night. With flights to more than 300 destinations and hubs in markets like
New York City
, Delta's global reach complements Starwood's worldwide hotel footprint including nine hotel brands in 100 countries around the world.
"Delta and Starwood forged an outstanding partnership that enabled us to extend the benefits of loyalty beyond our customers' seats and outside their hotel rooms with a revolutionary new program in Crossover Rewards," said
, vice president – SkyMiles. "We're pleased to be recognized for an innovative concept that changed the way an entire industry thinks about rewarding customers."
"Through Crossover Rewards a friend of Delta's is a friend of ours and vice versa," said
, senior vice president of Starwood Preferred Guest. "Our similar philosophies and spirit of innovation allowed our teams to create a program that ensures our guests and their passengers who fly Delta and stay Starwood are recognized for their loyalty throughout their entire trip, deepening our relationships with our most valuable guests."
The annual awards ceremony closed with the announcement of the
Delta Flight Museum
as the location for the 2015 Freddie Awards which will be held in
Thursday, April 30, 2015
. Currently in the final phase of a more than
renovation project the museum will be one of the premier event venues in the southeastern U.S. The museum is scheduled to open in June and will accommodate private events for groups of up to 1,200 for a seated meal service. The museum will feature a full-motion 737-200 flight simulator, 'The Spirit of Delta' Boeing 767 purchased by Delta employees in 1982 for
as a gift to the company, and other exhibits that chronicle the history of aviation. Additional information is available at
The iconic "Freddie" trophy has been awarded to some of the most respected travel loyalty programs throughout the world. The obelisk-shaped statuette is a symbol of excellence and respected voice of the frequent traveler from an industry of more than 300 million frequent flyers worldwide.