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April 25, 2014 /PRNewswire/ -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company,") the largest vertically integrated photovoltaic ("PV") module manufacturer in the world, known as "
Yingli Solar," today announced that it hosted a group of more than 100 international journalists from
Australia at its corporate headquarters in Baoding,
April 21st through 23
rd. The press tour reflects the Company's increased prioritization of emerging markets and its efforts to maximize the impact of global marketing activities, including Yingli Green Energy's sponsorship of the 2014 FIFA World Cup Brazil™.
During the press tour, which coincided with the
Earth Day, global media representatives met with Yingli Green Energy executives who presented the Company's latest news and technology updates, and hosted round-table discussions that engaged key media influencers on sustainability issues. Highlighted topics ranged from the Company's strategic initiatives in emerging markets to the Company's high-profile global marketing activities, especially its sponsorship of the FIFA World Cup.
As Yingli Green Energy is the first Chinese and the first renewable energy company to sponsor the FIFA World Cup in the tournament's history, the Company's marketing campaign for the event, "All Under One Sun," incorporates elements of Chinese culture into the message of sustainability awareness. The "All Under One Sun" campaign encompasses both digital promotions and the Company's activities on-site in
Judy Tzeng Lee, Vice President of Global Marketing, explained this marketing approach, commenting that, "As a Chinese company that is also a global solar industry leader, it is not enough to drive demand for renewable energy through our marketing activities. We also have the responsibility to bring our Chinese heritage to the world stage."
Yiyu Wang, Chief Financial Officer, offered media an overview of the Company's objectives and strategy in emerging markets. He remarked that, "Yingli is already reaping benefits from its investments in dedicated, local teams in emerging markets, where we are pleased to have forged deep relationships with leading engineering, procurement, and construction firms, and project developers. Yingli's strong brand-name recognition in the PV industry -- due in part to our FIFA World Cup sponsorship -- drives demand for our high-quality PV products in the world's fastest-growing solar markets."
As outlined in the Company's Q4 2013 earnings report, the Company's sales to emerging markets increased by more than 600% in 2013 over 2012. High-priority emerging markets for the Company include
Australia and countries in the
Latin America, and
Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, remarked, "As the world's largest solar panel manufacturer, Yingli Green Energy is excited to implement innovative global marketing strategies that solidify our foothold in emerging markets and elevate our brand identity. We are pleased to share our ideas with the press and to begin a dialogue with key stakeholders from emerging markets around the importance of sustainability."
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), known as "
Yingli Solar," is the world's largest photovoltaic module manufacturer in terms of production capacity and shipments. Yingli Green Energy's manufacturing covers the photovoltaic value chain from ingot casting and wafering through solar cell production and module assembly. Headquartered in Baoding,
China, Yingli Green Energy has more than 30 regional subsidiaries and branch offices and has distributed more than 9,000 MW PV modules to customers worldwide. For more information. please visit
www.yinglisolar.com and join the conversation on
Safe Harbor Statement
This press release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond Yingli Green Energy's control, which may cause Yingli Green Energy's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in Yingli Green Energy's filings with the U.S. Securities and Exchange Commission. Yingli Green Energy does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.