This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

You Don't Know What Your Kids Are Listening To

Stocks in this article: PAAPLGOOGFB

Don't even bother to run your 15-year-old daughter's iPod or the music on her phone. The catalog of recent hits that make her shriek privately with joy is not there.

It's nowhere, in fact. There is no list in any one place that you can access. It's in her head and the heads of her friends and acquaintances on Facebook's (FB) WhatsApp, SnapChat, WeChat, KakaoTalk, Instagram. It's in the text messages that she routinely deletes because she knows that, being a responsible parent, you will run her phone.

Yeah, sure, everybody is listening to Happy by Pharrell Williams. You know it because he was on Oprah and Happy was in a movie your 9-year-old dragged you to see. There are one or two other names your kids are listening to right now that you might recognize: 50 Cent (no, he's not dead), Skrillex, Chris Brown.

But before you pat yourself on the back for recognizing those, how about Big K.R.I.T.? ScHoolboy Q? Jhene Aiko? Kid Cudi? YG? Know them? You could. They're huge and they turn up on the radio occasionally in one form or another. But they, too, are still the tip of the iceberg, just a bigger bit of the tip.

The XX. The Weeknd. Childish Gambino. Have you listened to them? No. Are these acts on the radio? No, no and no. Are they huge? Yes, they are huge.

You've heard of Tyler the Creator, I'm sure. Have you listened to him? Probably not. Your kids do. Will his music ever be used in an animated Disney feature? That would be hell no.

Satellite radio is no help. Like streaming playlists, satellite channels have become hyperspecialized, locked into all-too-familiar themes.

But, oh yes, you have a Spotify account . . .

You listened to Led Zeppelin recently. How about The Weeknd?

Um . . . no. Spotify and all the other services can't make that leap. They aren't about to give you something that you haven't already expressed interest in. If what you're looking for is something unrelated to your past preferences, you're out of luck.

Mind the Generation Gap

This ignorance isn't a totally horrible thing, nor is it entirely new. Our parents didn't want to know what we were listening to and condemned what they heard of it. Their parents before them -- same.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,814.94 -2.96 -0.02%
S&P 500 2,067.03 -2.38 -0.12%
NASDAQ 4,758.2520 +3.36 0.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs