AIRPORT CITY, Israel, April 24, 2014 /PRNewswire/ -- SodaStream International Ltd (NASDAQ: SODA), the leading manufacturer and distributor of home carbonation beverage systems, unveils new "better-for-you" exotic, lightly flavored sparkling drinks this spring.
Free from artificial sweeteners, flavors, colors and preservatives, SodaStream Free is a range of fruit flavored syrup concentrates designed for making lightly flavored sparkling beverages at home and contains a fraction of the calories and sugar of other regular soft drinks.
SodaStream Free joins a growing trend in recent years of offering consumers a broader and more mature range of sparkling drinks. This trend includes flavored bottled waters, sparkling juices, organic infusions and flavored teas; all lightly sweetened alternatives to highly sweetened sodas that generally appeal more to children and teens than to adults.
SodaStream has developed six new delicious flavors that deliver a natural, low calorie sparkling drink that caters to every taste. The range includes Kiwi-Pear, Passion-Mango, Cranberry-Raspberry, Apple-Peach, Lychee-Green Tea and Fresh Bitter Lemon, ideal for consumers looking to enjoy a refreshing, lightly sweetened drink. In the US, those products have been launched as part of co-branding partnership with Cooking Light, the leading epicurean brand positioned where great food meets good health, and have initially been launched in Passionfruit-Mango and Kiwi-Pear flavors.SodaStream Free is a great way to feel good about your beverage choice, to keep hydrated and even to use as a base for low calorie cocktails. Scarlett Johansson, SodaStream's Global Brand Ambassador, says "The flavors in the new SodaStream Free range are just great. The flavors are totally satisfying and low calorie without any artificial ingredients so they fit in perfectly with my lifestyle. Daniel Birnbaum, CEO of SodaStream comments: "Today people want to live a better life and there is a clear trend towards drinking lightly sweetened sparkling drinks. SodaStream is all about enabling people to create better-for-you drinks the way they like them. SodaStream Free is the perfect way to enjoy homemade, lightly sweetened sparkling drinks made with natural ingredients." Powered by a refillable CO2 canister, a SodaStream drinks maker allows consumers to turn tap water into sparkling water in an instant, so that they can create homemade carbonated drinks by simply adding syrup concentrate from a range of more than 100 different flavors.