Craft Brew Alliance, Inc. (“CB A ”) (Nasdaq: BREW), an independent craft brewing company, announced today that it received the “2013 Vendor of Excellence” award from Buffalo Wild Wings, a leading national restaurant chain with more than 1,000 locations across the U.S. and Canada. The award was presented to CB A by Buffalo Wild Wing’s Chief Executive Officer and President Sally Smith at the company’s recent annual convention held in Dallas, Texas.
Buffalo Wild Wings named five 2013 Vendors of Excellence, with CB A being the sole beverage vendor to win the award, in recognition of the brewing company’s strategic partnership and commitment to supporting Buffalo Wild Wing’s brand expansion and growth. In 2013, Redhook Brewery, one of the leading brands in CB A ’s portfolio of craft beer brands, worked with Buffalo Wild Wings to develop a new beer, Redhook Game Changer, a pale ale designed to complement the restaurant’s wings and sports dining experience. Game Changer quickly became one of the top-selling beers at Buffalo Wild Wings restaurants, with its balance of caramel malts and American-grown hops that pair well with hot, spicy wings, as well as its sessionable 4.6 ABV.
“We’re thrilled to receive the Vendor of Excellence award from Buffalo Wild Wings,” said CB A Chief Executive Officer Andy Thomas. “Given the scale and caliber of Buffalo Wild Wings’ other beverage vendors, it is indeed a very special honor to have differentiated ourselves and earn this outstanding recognition – especially from a progressive beer-centric retailer like Buffalo Wild Wings. With the Redhook brand, our passion is to introduce craft beer to as many beer lovers as possible, and Buffalo Wild Wings created an exceptional opportunity for CB A to do just that while also helping to grow their brand and business. We look forward to continuing to build our partnership with Buffalo Wild Wings to promote our entire portfolio of Redhook Kona, Omission and Widmer Brothers.”
“We are very fortunate to have so many creative and committed partners who work with us on a daily basis to create positive experiences for our guests,” said Patrick Kirk, Director of Beverage Innovation for Buffalo Wild Wings. “Last year, CB A and Redhook helped drive both tremendous growth and cross over drinkers to higher margin craft beers with their unwavering commitment and partnership, and we look forward to continuing to work closely with them in the future.”The Buffalo Wild Wings Vendor of Excellence awards are distributed at the company’s annual convention in Dallas, Texas. Winners are chosen based on input from the home office, field teams and all company and franchise restaurants.
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