April 24, 2014
/PRNewswire/ -- Ruffles potato chips have long been the solution to one of the greatest problems guys face — as in, why can't there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand's role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine a spotlight on other ridiculous "problems that aren't really problems" with a new digital marketing campaign known simply as #RoughLife. Whether it's having their potato chips break in a thick dip, or their friend block the television during the biggest play of the game, the Ruffles brand is here for its fans, eager to lend those in need a helping hand.
Celebrating its role as the star player (and snack of choice) for any football gathering, the Ruffles brand will kick off its #RoughLife campaign by asking people to Tweet their trivial problems using the hashtag #RoughLife for a chance to win NFL-related prizes. From now through the start of the 2014 NFL Draft on
Thursday, May 8
, the Ruffles brand will follow #RoughLife Tweets, selecting 150 winners who will earn NFLShop.com gift cards. "Problems" can range from their favorite drink not being a twist off, to being out of town when their favorite NFL team hosts one of its biggest rivals. People can visit
for more details and official rules.
The Ruffles brand has enlisted the support of newly appointed New York Jets wide receiver,
, who stars in a digital short, released today, that features Decker helping a guy through his own #RoughLife moment – having planned an unforgettable date night on the same night as the NFL Draft. Decker's recent experience — moving from a franchise where he was already well-established, to a team in one of the most exciting cities in the world — is in itself a #RoughLife experience that has cemented Decker's role as a relatable expert who can help people face their own #RoughLife moments. The video can be seen at
"When I first signed with my new team, I thought about how I was going to have to move my family across the country, join a new team environment, and build new relationships. But then I realized — 'this isn't really a problem — I'm going to play for a great organization in the greatest city,'" said Decker who was drafted to the NFL in 2010.