This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

AOL Continues Its Focus On Premium Experiences; Expands Its Native Offerings With Mobile Unit

AOL Inc. (AOL) today announced the rollout of a new mobile native unit that will allow marketers to easily and cost effectively run native advertising across premium mobile sites and apps. The unit is designed to engage users within the mobile content experience and ultimately increase the install rate of an advertiser’s mobile or tablet apps.

The new native unit currently reaches 86 million users per month*, via AOL owned-and-operated mobile properties and apps such as TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through a growing number of third-party publishing partners. The mobile download app unit integrates into the look and feel of these different properties, guaranteeing a “premium” environment from which consumers can download apps. It is also being rolled out globally to the company’s vast network of third party publishers.

Reaching New Audiences throughout the Vast Mobile Landscape

Native advertising within the mobile environment provides an easy, cost-effective and content-aware way for brands to engage with potential customers. However, until recently, brands have faced numerous challenges when trying to reach mobile consumers on the global, open Web. First, the few ecosystems available to brands seeking to reach a global audience “natively” are closed environments. Moreover, hundreds of thousands of publisher sites simply don’t have the resources to create their own native units for mobile and thus have not been able to tap into this highly engaging market opportunity. AOL’s new ad unit will allow big publishers and smaller ones alike to take advantage of this form of advertising.

“The launch of mobile native ads is a great opportunity for publishers who want to reach consumers where they are spending most of their time consuming editorial content," said Peter Hamilton, CEO, MobileAppTracking. "AOL's mobile native offering is a mobile-first solution that will help publishers make more money and add more value to brands’ mobile advertising campaigns."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs