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New Constructs Taps ServiceSource To Drive Customer Engagement And Boost Customer Lifetime Value

ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced that New Constructs, a leading investment analyst firm and service, has selected ServiceSource to drive growth and customer success for its subscription research service. Leveraging its managed services, ServiceSource will sell annual subscriptions for New Constructs’ online research to over 490,000 registered financial advisors in North America. As new clients are onboarded, ServiceSource will manage key activities across the customer lifecycle including adoption, retention and subscription renewals.

Founded in 2002, New Constructs provides investment ratings on over 3,000 stocks, 400 exchange-traded funds (ETFs) and 7,000 mutual funds. The firm’s patented online research platform analyzes publicly available financial data and information hidden deeply in the footnotes for meaningful or negative financial data. Through this analysis, New Constructs has produced insightful research that minimizes market risk and maximizes reward for stocks, ETFs or mutual funds. New Constructs has been regularly featured on CNBC, USA Today, CBS MarketWatch, The Wall Street Journal and Businessweek.

“In today’s information saturated marketplace, investors have a lot of options when selecting a financial advisory service,” said David Trainer, President and CEO of New Constructs. “To stand out and drive growth, our primary goal is to consistently provide the most accurate information to our clients. Our partnership with ServiceSource will drive new levels of engagement to ensure that our clients exploit the full potential of the New Constructs research platform and ultimately make more informed investment decisions and fulfill fiduciary responsibilities.”

ServiceSource will provide the following managed services specializing in recurring revenue and customer success:
  • Acquisition services for selling annual New Constructs subscriptions and online reports across phone, email and digital marketing channels.
  • Onboarding and adoption services for customers to realize the full value of their subscription by helping them understand, setup, and start using the New Constructs research platform.
  • Renewal services for renewing ongoing subscription agreements and driving growth through cross-sell and upsell opportunities.

“New Constructs is a perfect example of a high growth business that requires a comprehensive customer engagement strategy across every phase of the lifecycle,” said Jay Ackerman, Head of Worldwide Sales and Customer Success at ServiceSource. “With a feature-rich service, New Constructs must demonstrate the value – early and often – to ensure customer adoption, retention and expansion. We’re excited about our partnership with New Constructs and that ServiceSource’s technology and managed services will be a driving force for the company’s long-term growth strategy.”

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