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TheStreet Open House

Military Members Celebrated At The Principal Financial Dreams Tour

The Principal Financial Group ® will honor military members and the outstanding contributions they make to our country and communities during the 2014 Principal® Financial Dreams Tour. The Tour will make 18 stops from coast-to-coast and will provide attendees with information to help them plan for a brighter financial future for themselves and their families.

Since 2004, The Principal ® has brought more than 450 events to minor league ballparks, attracting nearly two million fans. Past tours have given fans the chance to meet some of baseball’s biggest stars, including Steve Garvey, Dave Stewart, Tommy John, Rollie Fingers and Lee Smith, among others.

During the tour, 15 teams will host a National Anthem competition to see who will sing “The Star Spangled Banner” at their Dreams Tour game. Fans from around the country will be able to vote on which winner will be the ultimate champion. The National Winner will receive a pair of season tickets from their hometown team and the opportunity to sing the national anthem on opening day, 2015.

Additionally, at each game, The Principal will make a $1,000 contribution to a local charity that supports area veterans and military families.

“We enjoy supporting and connecting with our customers and financial advisor partners in their home communities by providing a fun minor league baseball event,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal. “Honoring our military home town heroes and contributing to a veterans service organization at each Principal Financial Dreams tour stop is a natural extension of our many efforts to help military members and their families.”

“The Birmingham Barons are honored to continue a most successful partnership with Principal and to be again included in this year’s Dreams Tour,” said John Cook, sales director with the Birmingham Barons. “We are also thrilled that a major component of this year’s partnership is directed at our veterans as we pay tribute to those who’ve allowed us to enjoy our freedoms that include the great game of baseball.”

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