AOL Inc., a leader in premium online video, and Miramax today announced an agreement to bring critically acclaimed, full-length films to U.S. viewers, culminating in the launch of a new Movies experience that will be featured across The AOL On Network. Spanning a range of genres that will include Miramax iconic cult classics, comedies, awarded dramas as well as family and foreign films, this premium, long-form content will now be available to stream free-of-charge across all AOL On experiences including mobile, desktop, and connected devices, all viewed within the Miramax channel.
Through the upcoming Movies experience, AOL viewers will soon have the option of adding critically acclaimed films to their regular rotation of news and entertainment video. Additionally, Miramax’s premium content offering will be refreshed monthly. AOL Inc. is currently a top-three online video property in the United States as ranked by comScore, amassing 1.31 billion content views and serving 3.8 billion online video ads this past March alone (comScore Video Metrix).
“We continue to evolve our content strategy to include all screens and all experiences,” said Ran Harnevo, President of AOL Video. “With our Miramax partnership, we have our first foray into film and long-form, bringing a cinematic experience to our premium content library and across our connected TV experiences. Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the web in a format that is easily accessible to consumers.”
“Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms,” said Beth Minehart, EVP Global Digital, Miramax. “We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network.”
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