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April 22, 2014 /PRNewswire/ -- Innotrac Corporation, a best-in-class commerce provider integrating digital technology, fulfillment, contact center and business intelligence solutions, today announced the launch of new client, Wilsons Leather.
Wilsons Leather, a 114-year-old maker and retailer of fashion apparel and accessories, is a division of AM Retail Group. The specialty retailer will use Innotrac's fulfillment, business intelligence suite and customer care capabilities for their growing eCommerce program.
"Wilsons Leather has a long history creating great products and we're very excited about working with them and supporting their future growth strategy," said
Larry Hanger, Senior Vice President, Client Services at Innotrac. "The brand has been around for generations and has a very loyal customer base. We are committed to partnering with them to help achieve their eCommerce and business goals."
"We choose our partners very carefully through extensive due diligence to ensure they are aligned to support our growth strategy," said
Bill Hutchison, President of AM Retail Group. "We believe Innotrac meets our business needs and look forward to developing a strong partnership."
In addition to eCommerce fulfillment and customer care, Innotrac will provide several customized solutions for Wilsons Leather, including multiple platform order processing and data conversion. Customer order history will be converted from the previous solution to ensure a seamless customer experience.
The new Wilsons Leather website is now available at
About AM Retail Group / Wilsons Leather
Wilsons Leather is a leading specialty retailer of quality accessories and outerwear. Currently operating under two formats, we offer fashion and value through an assortment of designer brands and special purchases for both men and women. Categories include outerwear and accessories such as handbags, briefcases and travel items. While holding tight to our leather roots, we also carry an assortment of additional fabrications such as wool, cotton and faux-leather to give our customers more options. Our e-commerce site offers an extension of our store experience and is intended to increase brand awareness. Purchased in 2008 by G-III Apparel Group Wilsons Leather is now under the AM Retail Group umbrella and operates over 145 Wilsons Leather mall and outlet stores throughout
the United States.
AM Retail Group is wholly owned by GIII Apparel Group LTD (NASDAQ: GIII) and operates multiple retail concepts which include Wilsons Leather stores, GH Bass & Co. stores,
Andrew Marc outlet stores and Calvin Klein Performance stores.