This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Kellogg Company Highlights Donation Of 230 Million Breakfasts In Newly Released 2013 Global Corporate Responsibility Report

BATTLE CREEK, Mich., April 22, 2014 /PRNewswire/ --

Tweetable Highlights:

  • 2013 Kellogg Corp Responsibility Report highlights Breakfasts for Better Days™ progress w/ 230 million breakfasts donated last year #StartWithCereal http://ow.ly/vZGYB
  • Protein to rebuild and grains to refuel. Benefits of cereal highlighted in 2013 Kellogg Corp Responsibility Report #StartWithCereal http://ow.ly/vZGYB

Every day, millions of families around the world rely on Kellogg Company's nutritious, great-tasting, grain-based foods – particularly cereals – to provide the important nourishment they need to start their days off right. In fact, Kellogg believes so much in the power of breakfast to feed better days and better lives that the company's philanthropic efforts focus on providing breakfast to those in need around the world.

Kellogg Company's annual Global Corporate Responsibility Report, released today, includes progress against the company's Breakfasts for Better Days™ initiative to donate 1 billion servings of cereal and snacks – including one half billion servings of breakfast – to children and families in need, by the end of 2016. The company is on track to meet its goal, with more than 400 million servings of cereal and snacks, 230 million of which were breakfasts, donated in the first year. The report also highlights the company's journey in four key areas: community, marketplace, environment and workplace.

"As a breakfast leader, we know how important it is to start the day right," said Kris Charles, Kellogg Company vice president, global communications and philanthropy. "Through our Breakfasts for Better Days™ program, including our mobile disaster relief center in the U.S. and support of breakfast programs globally, we provide access to critical nutrition for children and families in need around the world in a variety of ways."

For example, in 2013, the company sent food to communities hit by a devastating tornado in Moore, Okla., to flooded neighborhoods in Colorado, and to parts of the U.S. Midwest following more than 60 tornadoes in November. And through breakfast programs it sponsors around the world, the company provided morning meals and important nutrition to school-children in 28 countries, including Africa, Australia, Belgium, Brazil, Canada, Colombia, Denmark, France, Germany, Ireland, Italy, Mexico, Spain, Sweden, Turkey, U.K. and the U.S.

"Cereal with low-fat milk helps ensure that people get many nutrients they might otherwise miss, such as protein, fiber, calcium, Vitamin D and potassium," said Lisa Sanders, Ph.D., R.D., director, global nutrition and scientific affairs at Kellogg Company. "Cereal provides the protein to rebuild and carbs to refuel that we all need to start the day."

In addition to a review of the company' s philanthropic efforts, the 2013 Corporate Responsibility report features information on key workplace performance such as the company's commitment to keeping employees safe, progress on the company's environmental sustainability goals including a new palm oil commitment, and ongoing work to supporting diverse suppliers in the marketplace.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs