This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

IBM Is Unveiling Watson As a Personal Shopper

NEW YORK (TheStreet) -- IBM (IBM) revealed on Tuesday a new Watson supercomputer-created, cloud-delivered personal shopper the company says will revolutionize the currently, often tedious online and mobile shopping experience.

IBM's Institute for Business Value recently found after a study of more than 30,000 global consumers that 40% of shoppers are using mobile, social and location technologies for information gathering, and yet are unlikely to use these channels to purchase products. What's hindering shoppers from making purchase decisions from these devices is, to start, the time-consuming process of online and mobile shopping in their current state. Consumers have to enter keywords into websites and hope for the best. Or, worse, they have to comb through a site for details buried under a sea of categories and subpages. In fact, according to PowerReviews, 50% of consumers spend 75% or more of their total shopping time conducting online research.

The studies indicate that what customers are looking for from today's online and mobile experience is the thoughtful help of a knowledgeable and relatable sales representative who's instantly ready to advise on important purchase decisions.

Enter Watson.

Drawing from the $100 million that IBM has earmarked to fuel new cognitive apps, IBM is collaborating with digital commerce company Fluid to create the Fluid Expert Shopper made with IBM Watson. The XPS app will give consumers one-on-one interaction with Watson on desktops, tablets and smartphones for the first time and the power to ask the app highly specific questions on key purchase decisions, as they would a sales associate in a store.

For instance, if you're a North Face customer, you could ask Watson for advice on what outdoor gear would be best-suited for a five-day, June hiking adventure in Phoenix. Fluid XPS then uses Watson's understanding of natural language to identify clues from the question, suggesting particular needs around weather, terrain and trail conditions. The app then combs through massive amounts of data, including product details, expert reviews, blogs and travel maps to find the right products for the customer's trip.

The North Face is currently one of the various consumer brands the XPS app is being customized for.

Stephen Gold, vice president at IBM Watson Ecosystem, tells TheStreet that as the Watson-made personal shopper becomes smarter and smarter with each human interaction, its ability to interact with customers in an intellectually-challenging way will only grow stronger and stronger.

Here's TheStreet's interview with Gold...

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,031.14 +43.63 0.26%
S&P 500 1,984.13 -1.41 -0.07%
NASDAQ 4,518.9020 -48.6960 -1.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs