Huntington Bank has been named a winner in this year’s Image Apparel Institute’s (IAI) Image of the Year Awards for the apparel its branch colleagues wear to reflect Huntington’s brand. This award comes in the wake of Huntington’s recent recognition of being named one of the nation’s best business and commercial banks by financial services research firm Greenwich Associates and being the winner of the 2013 TNS Choice Award for Consumer Banking in the Central Region.
The winning apparel can be seen in a new series of Huntington television commercials that hit the airwaves last month. The ads explore how a Huntington banker and a competitor would each handle specific customer-related challenges, while underscoring Huntington’s understanding of customer needs in a humorous way.
“We are honored to be recognized by the Image Apparel Institute for our retail collection,” said David Clifton, chief customer and marketing officer at Huntington. “Twinhill has been a steadfast partner in helping us develop apparel that not only takes our brand to the next level, but that generates enthusiasm amongst our colleagues and with our customers. We take pride in our Huntington green vest and congratulate Twinhill on receiving this esteemed award.”
Huntington’s black, white, and green apparel was first introduced four years ago during the bank’s rebranding process. The rebranding also included the refurbishment of its branches and ATMs. Huntington also at that time began offering 24-Hour Grace®, which gives consumer customers additional time during the next business day to cover overdrafts. It is believed to be the only service of its kind in the country and is complementary to Asterisk-Free Checking®, Huntington’s industry-leading checking account with no minimum balance requirement and no monthly maintenance fee.Huntington has been recognized for its apparel collection with Twinhill and tied for the top spot in the category of Retail Establishment/Non Food. This year’s winners were selected by an independent panel of judges representing a cross section of the fashion industry's most celebrated designers, journalists and fashion authorities.