This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Go Meb! Skechers Gets a Leg Up With Boston Marathon Win

Outside the marathon world, Skechers has several prominent endorsement deals with celebrities and former athletes. Skechers recently signed Danielle Bradbery, The Voice Season 4 winner, to be the new face of the brand. Her commercials will begin in spring of 2014 and last through 2015. The company sees the singer as a good follow-up to Carrie Underwood, another former Skechers endorsee. Skechers also renewed deals with Joe Montana and Mark Cuban, who will appear in ads over the next one to two years.

In fiscal 2013, Skechers saw revenue soar 18.3% to $1.85 billion. The company plans on opening 60 to 70 additional corporate-owned retail stores to help boost its sales growth and new product categories. Analysts see the company posting sales of $2.1 billion in fiscal 2014, an increase of 13.5%. In fiscal 2015, analysts think the company could also post double-digit growth, with expected sales of $2.3 billion. Skechers has a market capitalization of $1.8 billion.

Shares of Skechers increased 82% in 2013 and are up 14% already in 2014, as the company continues to innovate and expand into additional categories.

Skechers shares are now trading near their 52-week high of $37.83, after Monday's 2% increase and Tuesday's strong opening. More publicity from the race and analyst coverage could see shares hit new highs.

Investors should consider the large growth available for Skechers in a highly competitive market.

At the time of publication, the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SKX $71.69 0.00%
AAPL $123.25 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%
TSLA $185.00 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs