April 21, 2014
/PRNewswire/ -- SiriusXM and NBC News will launch TODAY Show Radio on
, making the NBC morning program available to radio listeners for the first time ever.
The announcement was made this morning on TODAY
. The new channel will give SiriusXM listeners across the country access to live audio feeds of TODAY from both coasts, including replays. SiriusXM will be the exclusive audio home of TODAY.
will bring SiriusXM listeners the latest and most relevant news and weather information, as heard each day on TODAY. The channel will carry TODAY's staple of newsmaker interviews, as well as the uplifting stories that have become the hallmark of the broadcast, and will also give listeners the most important information they need to start their days. In addition, popular recurring series, including the live summer concerts from Rockefeller Plaza, will be featured on the SiriusXM channel. The fourth hour of TODAY with
Kathie Lee Gifford
will also broadcast on TODAY Show Radio. Known for their chemistry and wit, Gifford and Kotb will bring SiriusXM listeners their fresh take on the hot headlines of the day, as well as the water-cooler topics that get people talking.
"Listeners will for the first time be able to take the TODAY show with them on their busy morning routine and throughout the day during their daily drive," said
, President and Chief Content Officer, SiriusXM. "TODAY's unparalleled and timely content is another great example of working with an iconic brand to provide great programming to our millions of subscribers. SiriusXM is excited to continue its relationship with the NBCUniversal News Group by bringing the TODAY brand into vehicles nationwide."
"We are incredibly proud and excited to bring TODAY to the SiriusXM audience," said Deborah Turness, President of NBC News. "In recent months increasing numbers of TODAY viewers have been more engaged with the show than ever, watching for longer periods of time. Now we are giving them an opportunity to stay connected even longer when they get into their cars, so they don't miss a thing!"