This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Mysterious Doritos Flavors Appear On Store Shelves As Brand Unveils 'Bold Flavor Experiment'

Stocks in this article: PEP

PLANO, Texas, April 21, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning this week, shoppers will see three new mystery flavors of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you're bold enough, try all three mystery flavors and vote for your favorite at www.BoldFlavorExperiment.com. As part of the promotion, bold taste testers will be rewarded for voting, with the flavor receiving the most fan votes ultimately being brought back to store shelves this fall. All three bold flavor names will be revealed later this summer. For more details and official rules, please visit www.BoldFlavorExperiment.com.

Introduced in 2012, Doritos Jacked is everything fans love about Doritos tortilla chips, only jacked up for a bigger and bolder experience. Forty percent bigger in size and thickness, the chip delivers a one-two punch of intense flavors followed by a twist of spice or tanginess that packs the ultimate crunch. For its Bold Flavor Experiment, the Doritos brand will reward those who vote for their favorite Doritos Jacked mystery flavor with daily giveaways of $1,000 — in gold. The "Be Bold, Win Gold" prizing celebrates the origin of the Doritos name, which translates to "little bits of gold" in Spanish.

"There's nothing as bold as stepping into the unknown, and crunching into an unknown mystery chip with over-the-top flavor is one way we're inviting fans to be bold with the Doritos brand," explained Ram Krishnan, vice president of marketing, Frito-Lay. "Our Bold Flavor Experiment is the latest example of how we're rewarding our fans for making bold choices — this time by trying our mystery Doritos Jacked flavors and voting for the bold flavor they like best."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,316.37 +125.00 0.73%
S&P 500 2,009.52 +7.36 0.37%
NASDAQ 4,646.0790 +8.0850 0.17%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs