This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

3 Reasons Why Harley Davidson Shines

NEW YORK (TheStreet) -- Sales of hogs, aka motorcycles, have continued to ride back from the depths of hell known as the Great Recession. Excluding Earth-friendly scooters, sales of motorcycles increased 3% in 2013. In units, however, at 465,000 sold last year, the total remained about 50% below the peak hit in 2007.

Nevertheless, industry leader Harley Davidson's (HOG - Get Report) shareholders have benefited both from the industry recovery and positive headlines emanating from the company such as the recent announcement that it was releasing a sub-$10,000 line in the second quarter called the Street. The aim: to entice millennials with some extra money to spend instead of going all in on that General Motors (GM - Get Report), Ford (F - Get Report), Nissan, or Toyota (TM - Get Report) loaded hybrid vehicle.

I wanted to take the opportunity to get beyond the headlines on Harley Davidson, highlighting three things that are happening that you would be hard pressed to find.

Dealer network boom is underway: It's not that the number of U.S. Harley Davidson dealers is exploding, it's that existing owners are adding significant square footage to their buildings. For example: the world's largest Harley Davidson store at 146,000 square feet is set to open in Scottsdale, Arizona in late spring 2015 after a major retrofitting. This store will join huge expansions to dealers in Fargo, North Dakota and Black Hills, South Dakota. Key attributes of these remodeled locations: 1) more space for service and parking; and (2) dedicated areas for bike nights and demo rides. Here comes the Sons of Anarchy inspired biker club boom!

No joke: Women in India are flocking to Harley Davidson, yes for real. Harley Davidson  is actively promoting bikes in the country that match female lifestyles and riding preferences.

Indian motorcycle spotted: It looks like the next great bike war is well underway. After its release in the summer of 2013, Polaris'  (PII - Get Report) revitalized Indian line has quickly captured roughly 3% of the super heavyweight bike segment, a segment where Harley Davidson has 75% market share.

Why Didn't You See This?!

One car Harley Davidson will have to compete with for the hearts of millennial and babyboomer men: the new BEASTLY Camaro Z28.  Here is our exclusive with General Motors' Director of Performance Vehicles Mark Dickens, who shared all sorts of cool stats on the new Camaro Z28

Read here.

-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

At the time of publication, Sozzi held no position in the stocks mentioned.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
F $13.31 0.00%
GM $30.59 0.00%
HOG $46.78 0.00%
PII $95.50 0.00%
TM $100.62 0.00%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs