The Lincoln Motor Company today unveiled the MKX Concept at Auto China 2014 in Beijing. The Lincoln MKX Concept hints at a global SUV that will become the third of four all-new Lincoln vehicles due by 2016. It is designed to capture the attention of consumers worldwide.
The Lincoln Motor Company unveiled the MKX Concept at Auto China in Beijing. The MKX Concept hints at a global sport utility vehicle that will become the third of four all-new Lincoln vehicles due by 2016. (Photo: Business Wire)
This unveiling in Beijing marks the first time Lincoln has stepped beyond U.S. borders to reveal a concept vehicle.
Drawing design inspiration from airplanes and motorbikes, the Lincoln MKX Concept evokes feelings of power and agility, offering a glimpse of the American luxury brand’s future as it enters the rapidly growing Chinese market.
Several customer research clinics were held in China and the United States to gather feedback on the design to ensure the final execution would satisfy and delight luxury customers around the world.“Great emphasis was put on the proportions of this concept vehicle,” said Andrea Di Buduo, exterior design manager of the Lincoln MKX Concept. “It’s a very emotional, athletic design. Its horizontal lines and defined undercuts are gracefully integrated and very sophisticated, yet convey a powerful and dynamic presence.” Intensive study of the Chinese luxury customer over the past few years revealed that a medium premium utility vehicle should express off-road capability and sportiness. Based on that, the MKX Concept includes elements such as a separated front skid plate, heightened ground clearance and reinforced wheel arches. The floating aluminum body-side rocker molding is engraved with the Lincoln logo.