Around the Horn
The Interceptor unmarked car definitely caught my eye on the Web site (luckily not on the road!), and I am interested how sales of that model have been relative to the badged Interceptors.
I would venture a guess that testing is very rigorous for the Interceptor, how does it differ relative to standard testing for the typical Ford model found in dealer showrooms? For example, are police personnel actively involved in the process?
"Sales of Police Interceptors were up 48% in 2013 (according to RL Polk Registration Data), while also gaining 9 points of market share in 2013."
"Police Interceptors are subjected to two times durability testing, which means they go through twice the amount of testing as a regular vehicle due to the extreme conditions in which they are used. Each of our Police Interceptors are evaluated and tested by Michigan State Police and Los Angeles Sheriff's Department and are classified as 'Pursuit Rated' once they pass the testing."
"We know that officers spend many hours a day in their vehicles. So, we will continue to build upon our Police DNA of Safe, Durable, Performance, Purpose Built and Upfit Friendly for future models to incorporate features and technologies that build upon this DNA."-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet. This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.