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Position Yourself for the Earnings Deluge: Netflix, McDonald's, United Technologies, More

NEW YORK (TheStreet) -- The earnings floodgate opens today -- this week there is deluge of earnings reports. We will be crunching the numbers on more than 60 companies that report quarterly earnings today through Friday.

When we profile stocks pre-earnings, we include two "Crunching the Numbers" tables. The first table covers the technicals and the second table covers analysts' estimates and our value levels, pivots and risky levels.

Let's start with individual profiles then get into the tables that follow.


Harley Davidson (HOG) ($66.64, down 3.8% YTD): Analysts expect the maker of iconic motorcycles to report earnings per share of $1.08 before the opening bell on April 22. The stock traded to a multiyear intraday high at $70.04 on Jan. 9, then traded as low as $60.55 on Feb. 3, holding its 200-day simple moving average. Harley then rebounded as high as $69.60 on April 4 as a potential double-top in 2014. On April 15, the stock held its 200-day SMA at $64.10.

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The weekly chart shifts to negative given a close this week below its five-week modified moving average at $66.53. Our quarterly value level was a pivot last week at $64.64. Investors already had opportunities to sell strength to our semiannual risky levels at $68.36 and $69.16.

Lockheed Martin (LMT) ($160.25, up 7.8% YTD): Analysts expect the defense company to report earnings of $2.52 per share before the opening bell on April 22. The stock traded to an all-time intraday high at $168.41 on Feb. 24, and then its parabolic bubble began to pop -- trading as low as $153.54 on April 11.

The weekly chart shifts to negative given a close this week below its five-week MMA at $158.43. This chart clearing shows the parabolic rise for this stock began in March 2013. Weekly and quarterly value levels are $156.37 and $150.23, with a monthly risky level at $171.73.

McDonald's (MCD - Get Report) ($100.25, up 3.3% YTD): Analysts expect the maker of the Big Mac -- and Dow component -- to report earnings of $1.23 before the opening bell on April 22. After setting an all-time intraday high at $103.70 on April 12, 2013, the stock traded as low as $92.22 on Feb. 5 of this year. McDonald's has been trading back and forth around its 200-day SMA since Aug. 14, with this average now at $96.58.

The weekly chart is positive, with its five-week MMA at $97.70. The 200-week SMA is $89.39 and the stock has been above this key level since February 2004. Weekly and monthly value levels are $98.79 and $94.56, with annual and semiannual risky levels at $106.59 and $111.95.

Netflix (NFLX - Get Report) ($345.74, down 6.1% YTD): Analysts expect the online movie rental company to report earnings of 83 cents a share after the closing bell on April 21. The stock set an all-time intraday high at $458.00 on March 6. Then it lost its momentum status, trading as low as $312.10 on April 15, which was below its 200-day SMA at $338.70.

The weekly chart is negative, with its five-week MMA at $371.48. The chart pattern clearly shows a bubble that has popped. The stock traded below our quarterly and semiannual value levels at $328.81 and $328.21 last week. This week's pivot is $331.96, with a monthly risky level at $468.54. If the stock breaks below the value levels, the risk is to $272.38 by the end of June and to $242.14 by year end.

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