April 18, 2014
/PRNewswire/ -- In honor of Oregon Wine Month, the Oregon Wine Board, Travel Oregon and Alaska Airlines have partnered to bring back the Oregon Wines Fly Free program. Beginning
, visitors traveling from
on an Alaska Airlines flight can check a case of
wine for free.
is the first state to partner with the airline on a statewide wines fly free program. More than 250 Oregon wineries joined the program in 2013.
Oregon Wines Fly Free has been extended to a year-round program after beginning as a two month test last fall. The pilot program was so popular that Alaska Airlines has renewed the program for a year.
Alaska Airlines Mileage Plan members may check one case of wine free on their return flight out of four
airports. In addition, passengers showing their
boarding passes within a week of their arrival in
will receive complimentary tastings at any of more than 300 participating
wineries. Customers may join the Alaska Airlines Mileage Plan for free at
Alaska Airlines offers nonstop service to
most popular wine regions, including the Willamette Valley via
, the Rogue Valley via
Walla Walla, Wash.
Alaska Airlines is also an official partner of Feast Portland, the flagship food and drink festival in the Pacific Northwest from
Sept. 18-21, 2014
"Oregon Wine's partnership with Travel Oregon and Alaska Airlines was a tremendous success in 2013 and we're expecting the new program will be even more successful," said
, executive director of OWB. "We had more than 250 wineries participating in the program in 2013 and with the interest it generated then, our goal is to have more than 300 wineries participate in the yearlong program."
"Partnering with the Oregon Wine Board and Alaska Airlines on the Wines Fly Free program is a fantastic way to encourage people to choose
as their next vacation destination," said
, CEO, Travel Oregon. "Wine lovers get a taste of Oregon's scenic beauty and terroir in every bottle of award-winning
wines. Once people get a taste of Oregon, and can share more than just memories with their friends and family, we know they are likely to return."
"Our goal is to help our customers explore more – whether through travel or even through their wine palates," said
, Alaska Airlines' vice president of marketing. "We're thrilled to offer our customers nonstop service to the West Coast's greatest wine regions, while enabling them to bring a little piece of vacation back home."
The promotion applies to departures from four
, as well as
Walla Walla, Wash.
For more information and list of participating wineries, visit
About the Oregon Wine Board
The Oregon Wine Board is a semi-independent
state agency managing marketing, research and education initiatives that support and advance the
wine and wine grape industry. The Board works on behalf of all
wineries and independent growers throughout the state's diverse winegrowing regions. The
wine grape and wine industry contributes more than
in economic activity to the state economy each year, including more than 13,518 wine-related jobs and
About Travel Oregon
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of
. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's
tourism industry that employs nearly 94,000 Oregonians.
About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, offers more nonstop flights (serving 40 different destinations), more daily flights (123 a day) and more
service (40 flights daily to 13 California destinations) from
International Airport than any other carrier. For reservations, visit
. For more news and information, visit the Alaska Airlines Newsroom at
SOURCE Alaska Airlines