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Montreal Canadiens Enter NHL Playoffs With Support Of New Multi-Year Partner, The Canadian Tire Family Of Companies

MONTREAL, April 17, 2014 /CNW/ - Canadian Tire Corporation, Limited (CTC.A, CTC) joins the Montreal Canadiens partner roster with a multi-year agreement that brings together  Canada's leading sports retail brands with one of the country's most iconic sports teams.

"Across our Family of Companies, our employees, dealers and franchisees are passionate about hockey. We're excited about our partnership with the Canadiens because it creates an opportunity for us to connect with Canadiens' fans in our stores, within the arena and online," said Michael Medline, President of Canadian Tire Corporation."Canadian Tire represents everything that is life in  Canada and we are proud to be partnering with and supporting influential brands like the Canadiens, in addition to the extensive roster of partners we are fortunate enough to already have on board."

"Our partnership with Canadian Tire is a great match," said  Geoff Molson, Owner, President and Chief Executive Officer, Club de hockey Canadien, Bell Centre and evenko. "The Canadiens and the Canadian Tire Family of Companies are great Canadian brands and leading organizations that believe in the power of sport and have deep roots in the community and we couldn't be more excited about bringing new opportunities to our Canadiens fans and customers."

The partnership will be showcased through extensive in-game branding, digital and media assets and includes the sale of select Canadiens branded merchandise within Canadian Tire and Sports Experts stores across Quebec.L'Équipeur will become the official uniform supplier of many of the uniforms for the Bell Centre, Bell Sports Complex and the soon to be built Place Bell. Canadian Tire will also title the  Montreal Canadiens Red and White Scrimmage.

In honour of the playoffs, Canadian Tire is hosting exciting events filled with playoff-themed giveaways throughout the greater  Montreal area. In addition, official Habs Playoff Packs will be available at all Canadian Tire stores in  Quebec.

About Canadian Tire Corporation  Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division, CT REIT and Canadian Tire Jumpstart, a nationally registered charity dedicated to removing financial barriers so kids across  Canada can participate in sports and physical activities. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canadaacross its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The nearly 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the approximately 85,000 people employed across the Company.For more information, visit  Corp.CanadianTire.ca.

SOURCE CANADIAN TIRE CORPORATION, LIMITED

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