Twitter's new mobile ads let advertisers push mobile apps to users on the social network. The company will also now allow app-install ads through MoPub, the mobile advertising network it acquired last year which supplies ads for hundreds of apps.
Developers will be able to target their app-install ads to users based on their interest to make the ads more relevant.
According to Reuters, Facebook (FB) CEO Mark Zuckerberg repeatedly said app-install ads are a major source of revenue for the social network. Facebook never disclosed numbers for the specific ad type, though.Must read: Warren Buffett's 10 Favorite Growth Stocks STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more. STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.
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