NEW YORK (TheStreet) -- Once, there was a food company called Kraft Foods. Then, in August 2011, it announced it would split into two entities, Kraft Foods (KRFT) and Mondelez International (MDLZ).
I've been following the "new" Kraft ever since. Its shares are up over 5% for the year to date as of the Wednesday close of $56.73.
Once the split was completed in October 2012, Mondelez held the former Kraft's global snacking and food brands. Its portfolio includes several billion-dollar brands including Cadbury Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum.
Even without the snack foods, the current iteration of Kraft Foods is still one of North America's largest consumer packaged food and beverage companies, with a market cap of about $33.75 billion and annual revenue of more than $18 billion. Here's a good place to show you a chart of KRFT that paints a positive picture for both potential shareholders and those fortunate enough to have held the stock for the past 12 months.
With the spirit of a startup and the soul of a powerhouse, Kraft still has an unrivaled lineup of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, JELL-O, Kool-Aid, Oscar Mayer and Velveeta.