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Herbalife (NYSE: HLF) announced its participation for a second consecutive year as the exclusive nutrition sponsor for Latin music's premier event, the Billboard Latin Music Conference and Awards taking place in Miami on April 21-24, 2014.
Having exclusivity in the nutrition and direct-selling categories, as well as being the conference bag sponsor for the 2014 Billboard Latin Music Conference and Awards, Herbalife will provide a Nutrition Station at the venue supplying all attendees, speakers and artists with nutritious snacks such as protein bars, hydration and energy drinks throughout the event.
"Exposing the Herbalife brand to the music industry has been a great experience for us, as we recognize the importance fitness and nutrition has for artists in particular, and many people in the industry. It gives us great pleasure to partner once again with Billboard Latin Music Conference and Awards and we are grateful for the opportunity to continue sharing our nutrition philosophy and healthy products with the Latin music community," stated Ibi Fleming, senior vice president and managing director, Herbalife North America.
The 2014 Billboard Latin Music Conference and Awards Presented by State Farm® in Association with Pepsi, is the longest-running Latin music awards and features three days of presentations and panel discussions, exclusive Q&As, never-before-heard case studies from the biggest brands and digital marketers; cutting-edge artist showcases featuring some of the hottest acts; and access to parties and networking opportunities with senior executives and artists who are moving the industry forward. Registration to the Conference also includes access to the Billboard BASH — a pre-Billboard Latin Music Awards party featuring performances by some of this year's finalists - and The Billboard Latin Music Awards Presented by State Farm. The Billboard Latin Music Awards, produced and broadcast live by Telemundo, is the only recognition that truly reflects the best in Latin music, as determined by actual sales and radio play.