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Google Glass Sells Out, Maybe

NEW YORK (TheStreet) -- Tuesday's one-day sale of Google Glass, Google's (GOOG) much-anticipated wearable tech device, was apparently popular enough to close the company's Explorer Program -- for now.

Google announced on its Google Glass Web site that it is currently "out of spots" for said-explorers but "may have more to share soon." Google is recommending that consumers (U.S. residents only) sign up for its Explorer program to be informed if a spot opens up, however the company could not guarantee that everyone who signs up would get in.

"Welcome to our new Explorers! All spots in the Explorer Program have been claimed for now, but if you missed it this time, don't worry. We'll be trying new ways to expand the Explorer program in the future. You can sign up below to stay updated. That's all for now, folks," Google said Wednesday on its Google Glass G+ page.

A Google spokesperson confirmed on Tuesday that Google may consider continuing sales of Google Glass. "The sale may go longer than a day; we just have to see how well everything works and how well we handle the demand," the spokesperson wrote in an emailed statement to TheStreet.

Google offered Google Glass to the masses in the U.S. for one day only on Tuesday. Consumers had to chalk up $1,500 plus taxes to buy Google Glass. Google said on its Google Glass G+ page Tuesday afternoon that it had sold out of the device in Cotton (white).

Google Glass has been criticized as an out-of-touch, too expensive device for mainstream consumers. Tuesday, the company was additionally criticized on social media for only making Google Glass for sale in the U.S.

In other Google Glass news, Starwood Hotels & Resorts (HOT) confirmed that it will soon be releasing a SPG [Starwood Preferred Guests] app for Google Glass, calling it "the first of its kind from a hospitality company." Starwood Preferred Guests is the hotel chain's loyalty program.

"Starwood's goal with Glass and other wearable technologies is to explore what kinds of new features and services are possible, and to learn from guests' experiences," the company said.

Included in Starwood's SPG app for Google Glass:

  • Takes advantage of Google Glass' unique voice command and geo-location features;
  • Users can voice search Starwood's more than 1,150 hotels worldwide;
  • Find directions to any hotel and explore photos of amenities, rooms or local areas;
  • SPG members can access upcoming stay details and Starpoints balance; and
  • The app uses "state aware" technology to display upcoming stay details, recognize arrival and customize experience.

Starwood claims it leads the hotel industry in using mobile technologies to deliver personalized service for its guests. "From mobile, keyless check-in with a smartphone, to development on iOS/iPhone & iPad and Android, to a new generation of applications for wearable technologies, Starwood uses emerging platforms to offer ways to experiment and improve both the guest and associate experience," the company said in an emailed statement.

--Written by Laurie Kulikowski in New York.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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