The Estée Lauder Companies Inc. (NYSE:EL) today launched the Jo Malone London brand in Mainland China, at the Mitsukoshi store in Beijing. The brand expects to open two further doors in Shanghai and Beijing in 2014.
Jo Malone London was launched in 1994 and acquired by The Estée Lauder Companies, Inc. in 1999. It is widely regarded as the epitome of understated luxury when it comes to fragrance and is one of The Estée Lauder Companies’ ultra-prestige brands. Each Jo Malone London fragrance is created by the world’s Master Perfumers using only the finest ingredients and is designed to be worn alone or layered using Fragrance Combining to create a truly bespoke scent.
Today the brand is available in 34 countries worldwide following the launch in China and continues to inspire a loyal following. Jo Malone London first launched in Asia Pacific in Japan in 2008 and is one of the fastest growing Estée Lauder Companies’ brands across the region.
“We are thrilled to be launching Jo Malone London in China. We believe that the understated luxury of Jo Malone London along with the brand’s use of high quality and rare ingredients will appeal to the very discerning Chinese consumer,” said Fabrice Weber, President, Asia Pacific for the The Estée Lauder Companies. “China and our Chinese consumers continue to play a key role in the strategy of our company, and the launch of the Jo Malone London brand reinforces our commitment to this dynamic market.”
“Jo Malone London is the epitome of British luxury. We are thrilled to be opening in China, a country bursting with history, energy, and promise. The dynamic cities of Shanghai and Beijing, where we will open our highly anticipated new boutiques, perfectly reflect the innovative spirit of Jo Malone London. We are excited to introduce the World of Jo Malone London™ to such a vibrant new audience,” said Maureen Case, Global Brand President, Jo Malone London and Bobbi Brown Cosmetics.