This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Well Hello, SAM! Poise Brand Introduces Women To New Poise Microliners Featuring SAM (Super Absorbent Material)

DALLAS, April 16, 2014 /PRNewswire/ -- Did you know one in three women experience light bladder leakage (LBL) – common little leaks that can be triggered by simple, everyday occurrences like coughing, sneezing, laughing and even exercise? Yet many women rely on feminine care products or nothing at all to manage their LBL because they don't know there are solutions designed specifically for leaks or they just don't think incontinence products are for them. But that's all going to change! Poise brand ( www.poise.com) continues to reinvigorate the light incontinence category while helping women manage little leaks with confidence, with the launch of new, shockingly thin and surprisingly absorbent Poise Microliners, featuring SAM (Super Absorbent Material).

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7176051-kimberly-clark-new-poise-microliners-super-absorbent-material-leakage

New Poise Microliners feature SAM (Super Absorbent Material) and stay three times drier than period liners to help women manage their Light Bladder Leakage (LBL) with confidence.

"The little changes that women can begin to experience in their 30s and 40s are more common than they think," said Melissa Dennis, Poise brand manager, Kimberly-Clark. "And if a woman has light bladder leakage, it's definitely time she met SAM (Super Absorbent Material). With the launch of new Poise Microliners, we want women who experience little leaks to think differently about LBL protection and find the most discreet options to help keep them dry, comfortable and confident all day long."

The thinnest liners in the light incontinence category, new Poise Microliners are designed specifically for LBL to absorb wetness, neutralize odor and stay three times drier than period liners. * SAM (Super Absorbent Material) can also be found in the full line of Poise brand products that millions of women trust for discreet LBL protection.

To support the launch of new Poise Microliners, Poise brand is encouraging women to meet SAM (Super Absorbent Material) with an unexpected marketing approach featuring print, television and online advertising, digital partnerships, product sampling and retail support designed to normalize the LBL conversation. Poise brand, a leader in the light incontinence category, has been and remains committed to understanding women's evolving feminine needs and creating innovative solutions that empower and make their lives easier, since the brand launched in 1992.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs