ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today delivered new features that help retailers become smarter about e-commerce. ChannelAdvisor’s 2014 Spring Release adds unique features to the company’s platform to improve the way retailers advertise across online channels, reprice products on Amazon, fulfill online orders, maintain optimal seller status and more.
“In our ever-changing industry, the only way for retailers to stay ahead is by working smarter, not harder, and the 2014 Spring Release offers features to do just that,” said ChannelAdvisor Vice President of Product Management Link Walls. “It’s our job to deliver the tools necessary to simplify the online selling process, and our new functionality allows retailers to improve core strategies and processes to make the most of every e-commerce opportunity.”
ChannelAdvisor’s 2014 Spring Release focuses on five areas:
- Smarter Digital Marketing: ChannelAdvisor Digital Marketing calms the chaos of managing disparate online advertising programs, bringing paid search, Google Product Listing Ads (PLAs), comparison shopping, display, social and more under one umbrella. More specifically, ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can easily advertise special offers within Google PLAs. ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.
- Smarter Repricing: The ChannelAdvisor Repricer with Pricewatch includes predictive capabilities that give retailers a preview into how certain repricing rules compare to other retailers’ prices before setting a strategy. The Repricer provides immediate feedback on the repricing strategy and leaves little room for errors and uncertainty. ChannelAdvisor’s new Pricewatch feature keeps a constant eye on retailers’ Amazon products and reprices in near-real-time to help ensure they win the Buy Box.
- Smarter Fulfillment: The new Multiple Distribution Centers feature gives retailers the ability to fulfill orders as efficiently as possible. ChannelAdvisor manages all fulfillment options and allows retailers to give certain distribution centers priority over others with Prioritized Distribution Centers. ChannelAdvisor’s Proximity Order Routing cuts delivery time and shipping costs by allowing retailers to fulfill orders from the distribution center closest to the customer.
- Smarter Marketplaces: ChannelAdvisor helps retailers sell more on marketplaces while maintaining optimal seller status ratings with overselling protection, improved categorization and product matching technology, mobile optimization and more. Retailers can now use ChannelAdvisor’s Amazon Product Matching Error Resolution feature to map their products to Amazon’s catalog — one of the biggest hurdles to selling on marketplaces. Likewise, ChannelAdvisor makes it easy for retailers to be smarter about their eBay presence with features like improved oversell management, responsive mobile ad templates and additional mobile optimization features.
- Smarter Webstores: ChannelAdvisor Webstores Amplifier integrates with Bigcommerce and Shopify to synchronize inventory data between a retailer’s webstore and listings on Amazon, eBay and other marketplaces, amplifying their online reach, capabilities and results. Now, retailers using Shopify in brick-and-mortar locations will have the ability to merge online and offline channels with ChannelAdvisor’s support for the Shopify point-of-sale (POS) system.
ChannelAdvisor customers are already seeing the benefits of the updated platform.