WEST CHESTER, Pa., April 16, 2014 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, today announced plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its global multimedia ecommerce business to seven operations reaching nine countries.
"As the second largest economy in the European Union, with a robust ecommerce sector and solid digital infrastructure, France offers a strong opportunity for QVC," said Mike George, president and CEO of QVC, Inc. "Over 27 years, QVC has become the world's largest video and ecommerce retailer, changing the way the world shops by reimagining shopping, entertainment and social as one. We believe this, in addition to QVC's stellar customer service, will hold great appeal for French shoppers."
QVC is working closely with Invest in France Agency, the national agency responsible for promoting and facilitating international investment in France, and regional organization, the Paris Region Economic Development Agency (PREDA), to prepare its entry into the French marketplace.
"QVC brings a highly differentiated multiplatform shopping experience to French consumers and will create significant opportunities for consumer businesses and brands across the region," said Serge Boscher, managing director, Invest in France Agency. "As a global leader in video-centric ecommerce, QVC's decision to enter France reflects the evolution of the French marketplace, the new opportunities generated by our growing Digital economy and advances in the TV landscape. Having worked with QVC to facilitate its investment in France, I'm convinced that their business model is uniquely suited to be successful here."Sabine Enjalbert, managing director of the PREDA said, "QVC's decision to locate its operations in the Paris region is testament to the fact that we are a growing center of excellence, specifically in the technology, broadcast and online fields. We look forward to their entrance, creation of jobs and contributions to France." QVC and its service partners expect to create approximately 200 jobs in the first two years. The French-language video and ecommerce content will be produced in France by a local team and will be available online, on mobile devices (including iPad®, iPhone®, Android Smartphones and Android Tablets) and on major satellite TV, cable TV and IPTV services in France. From a supplier perspective, QVC is famous for creating opportunities for inventors, entrepreneurs and small to medium-sized enterprises in its markets and will welcome consumer businesses of all sizes in France. The company's global scale enables it to offer a wide range of well-known global and French brands, as well as new smaller brands, as it opens a completely new marketplace for French shoppers.