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PARK CITY, Utah, April 15, 2014 (GLOBE NEWSWIRE) -- Today,
Skullcandy, Inc. (Nasdaq:SKUL) the original performance lifestyle audio brand, launches its collection of Women's headphones and earbuds. In a space that has been largely comprised of unisex fit, acoustics and design, Skullcandy introduces a collection of products with reimagined acoustics, engineering, and industrial design.
Solidly functional, and relentlessly forward, Skullcandy Women's introduces a collection developed through careful thought and extensive research, drawing inspiration from within Skullcandy's own team of Olympic and Athlete Ambassadors, including talented pro-snowboarder Kimmy Fasani and pro-surfer Leila Hurst. The collection is a representation of youth, passion, strength, and singularity of our female consumer.
"The truth is there are real anatomical, acoustical, and behavioral differences in how male and female consumers experience our product," said Michelle Whitehead, Skullcandy's Director of Brand and Sports Marketing. "Our goal was to understand these differences well enough to design products, from the ground up, that would legitimately improve the audio experience for our female consumer. We are extremely proud of what we've accomplished."
Considerations for all three products (Knockout, Bombshell, and Dime) in the development process included acoustics, comfort, materialization, fit, and even hygiene. The collection's audio drivers are custom-tuned to reflect field research that supports the fact that women and men hear differently, and Skullcandy engineers worked tirelessly to perfect headband fit as well as earbud size and shape.
Fine tuned, and engineered for Women, the line is complimented by premium fabrics and materialization. Floral prints, rose gold finishes, and subtle stud embellishments are bold fashion-forward aesthetics that add a feminine edge to the predominantly unisex category, and are a reflection of our female consumer and her unique style and perspective.
Skullcandy Women's launches in the U.S. on April 15, 2014 and is available in select retailers and on Skullcandy.com where the line will retail for $29.99-$99.99. The line will launch internationally on June 1, 2014.