This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sozzi: Coca-Cola Has No Sabra Hummus, and That Is Really Unfortunate

Stocks in this article: PEP KO WMT KR TWTR FB

NEW YORK (TheStreet) -- Coca-Cola (KO) is in bad need of an energy shot-like injection into its vast drinks portfolio. Oh yeah, it should also think harder on building through acquisition a food portfolio in the manner of its chief rival Pepsi (PEP). The food portfolio for Pepsi is allowing it to get out in front of consumers in many different ways around key sporting events and occasions. More discussions on Twitter (TWTR) and Facebook (FB) are being established due to Pepsi being involved in new food products and as a result, it's fostering new avenues of growth.

Not only has Pepsi leveraged the Gatorade name into a performance product line consisting of energy gels, energy chews, protein bars and protein infused drinks, but what it continues to do with its 50% joint venture in Sabra hummus is impressive. Check out how Pepsi has applied a Gatorade expansion attack plan to Sabra (Sabra hummus has about 60% market share in the U.S., versus 24% when the joint venture was struck in 2007), leading to a full domination in the refrigerated dips/spreads section at supermarkets such as Kroger (KR) and Walmart (WMT).

As an investor seeking to determine which consumer products company to add for the long-term, you would want to put a higher grade on a Pepsi that is exploiting new markets (Twitter fact: the "refrigerated spreads" market in the U.S. is now churning out in excess of $600 million annually in sales) and better partaking in the new real-time discussions happening on social media during large events.

Read on for a little tour of the world's food palate. The reason: appeal to as many tastes and party planning options as possible and close the sale.

1 of 7

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs