This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sozzi: Coca-Cola Has No Sabra Hummus, and That Is Really Unfortunate

NEW YORK (TheStreet) -- Coca-Cola (KO - Get Report) is in bad need of an energy shot-like injection into its vast drinks portfolio. Oh yeah, it should also think harder on building through acquisition a food portfolio in the manner of its chief rival Pepsi (PEP - Get Report). The food portfolio for Pepsi is allowing it to get out in front of consumers in many different ways around key sporting events and occasions. More discussions on Twitter (TWTR) and Facebook (FB) are being established due to Pepsi being involved in new food products and as a result, it's fostering new avenues of growth.

Not only has Pepsi leveraged the Gatorade name into a performance product line consisting of energy gels, energy chews, protein bars and protein infused drinks, but what it continues to do with its 50% joint venture in Sabra hummus is impressive. Check out how Pepsi has applied a Gatorade expansion attack plan to Sabra (Sabra hummus has about 60% market share in the U.S., versus 24% when the joint venture was struck in 2007), leading to a full domination in the refrigerated dips/spreads section at supermarkets such as Kroger (KR - Get Report) and Walmart (WMT - Get Report).

As an investor seeking to determine which consumer products company to add for the long-term, you would want to put a higher grade on a Pepsi that is exploiting new markets (Twitter fact: the "refrigerated spreads" market in the U.S. is now churning out in excess of $600 million annually in sales) and better partaking in the new real-time discussions happening on social media during large events.

Read on for a little tour of the world's food palate. The reason: appeal to as many tastes and party planning options as possible and close the sale.

1 of 7

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
KO $39.40 -1.50%
KR $72.67 -0.60%
PEP $93.69 -1.29%
WMT $71.42 -0.97%
AAPL $125.59 -0.92%

Markets

DOW 17,596.35 -350.33 -1.95%
S&P 500 2,057.64 -43.85 -2.09%
NASDAQ 4,958.4680 -122.0370 -2.40%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs