This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Zynga Bets the FarmVille on Slots

NEW YORK (TheStreet) - Fans of Zynga's (ZNGA) FarmVille 2 and Hit It Rich! games will be happy to know the online game maker and social platform dominator Facebook (FB) have combined the two games into FarmVille 2 Slots.

The latest country-style version of Hit It Rich! is exclusive to Facebook users. Inducing pink pigs to dizzily spin on a wheel is as much fun as popping bubble wrap after your second Friday afternoon cocktail.

I unloaded my virtual coins quickly -- apparently maximum bet equals minimum time -- and received a friendly pop-up enabling me to buy more coins. Steven Hawking has a better chance of making the starting lineup of an NBA team than Zynga gaining my credit card number to purchase tokens. However, it doesn't detract from the positive realignment happening right now to take the company into profitability. I haven't always been optimistic on its future.

I was counted as one of Zynga's biggest skeptics, even calling the company Facebook's outside dog. Rightfully so -- Zynga was trading for over $6 and proceeded to shed over 60% of its value before finding support near $2. The price was only a few virtual seed purchases above cash on hand. Things were disastrous, and dependence on Facebook effectively created a no win situation.

It wasn't until August last year that I regained confidence and began alerted investors that dipping a big toe into the water offered a reasonable risk/reward. Don Mattrick became CEO and he updated the doghouse with a new chief operating officer, chief technology officer, senior vice president of games and chief people officer. Unquestionably a fantastic start, albeit it's only part of the story.

Shareholders' ace in the hole came from a surprising place. While the analysts and market pundits obsessed over declining daily active users (DAU) for FarmVille, YoVille and other freemium games, Zynga built the number one play money poker site in the world.

The timing couldn't be better as the United States appears poised to loosen online gambling regulations after destroying a vibrant industry that wants to make a comeback. Three states have already dropped bans for online real money gaming and more will likely follow suit.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,014.57 -16.57 -0.10%
S&P 500 1,981.39 -2.74 -0.14%
NASDAQ 4,506.5930 -12.3090 -0.27%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs