NEW YORK (TheStreet) -- Fast food companies are providing a refuge for hungry investors in these choppy markets. McDonald's
(MCD) and Wendy's
(WEN) were among the few green spots on StockTwits.com's social heat map Thursday amidst a severe selloff that chopped 2% off of the S&P 500
McDonald's hit an all-time high as investors looked for established companies capable of attracting consumers no matter what the broader economic outlook.
@howardlindzon It really has to do with large amounts of money being moved into a safe stock. Same store sales are flat. Doesn't matter. -- Matt Smith (@Smithatude) Apr. 10 at 09:29 PMWendy's got an added boost from an analyst initiating coverage with a buy rating and an SEC filing showing that CEO Emil J. Brolick agreed to stay on through 2015. Brolick's contract was initially set to expire on Sept. 12.
Tigress Financial Partners Starts Wendy's ($WEN) at Buy http://stks.co/q0CBB -- SIAnalystWire (@AnalystWire) Apr. 10 at 11:03 AMIt's not surprising that investors now have an appetite for fast food companies. Bearish cashtaggers have long called for a great rotation from small caps and high growth names to tried-and-true companies seen as capable of withstanding broader economic weakness. Fast food companies are considered the safest bet among the established companies. Cash-strapped consumers may not pay for a new computer with Microsoft (MSFT) Windows software or an xBox, but they have to eat -- cheaply. Microsoft, a traditional defensive play for tech investors, fell nearly 3% yesterday. However, Hewlett-Packard (HPQ) edged higher, as did AT&T (T). At the time of publication, the author held no positions in any of the stocks mentioned. This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV