Ford Motor Company Chief Operating Officer Mark Fields, who also serves as United Way for Southeastern Michigan campaign chair, and United Way for Southeastern Michigan President and CEO Michael J. Brennan announced today that more than $40 million was raised in the 2013-2014 campaign to benefit the greater Detroit communities the nonprofit organization supports.
Fields also passed the torch to General Motors President Dan Ammann, who will serve as United Way campaign chair for 2014-2015.
Fields led the campaign to a net of $40,006,284 – a 14 percent increase from the previous year and the largest year-over-year increase for United Way for Southeastern Michigan in 17 years.
The funds aid United Way’s efforts to support education, boost financial self-sufficiency and reduce hunger.
Fields’ role as campaign chair was built on the thriving, long-term partnership between Ford and United Way. Ford has contributed more to United Way for Southeastern Michigan than any other corporation since the organization was founded in 1949. Ford contributed $7.4 million to the organization for the 2013-2014 community giving initiative, including employee, UAW, retiree and corporate contributions. In addition, the number of Ford members of the United Way Alexis de Tocqueville Society of leading philanthropists increased by nearly 70 percent.
“It has been such a tremendous honor to lead United Way for Southeastern Michigan for the past year,” Fields said. “This campaign reinforced the incredible power of giving back to the community and the positive, lasting change we can make here in Southeast Michigan.”
Fields led the effort with a campaign cabinet of business and community leaders who provide leadership support to existing Southeast Michigan campaigns and help recruit new corporations. Cabinet members include business and community leaders from across the Detroit metro area.
The 2013-2014 campaign cabinet instituted a more data-driven, collaborative work process, Fields said. The result was greater reach and organization in fundraising and engagement efforts, which are expected to become part of the template for future campaigns.