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Hop To Rite Aid For Eggstra-Special Treats This Easter

Rite Aid is making it easy for the Easter Bunny to shop in one place this year. From now through April 20, store shelves at Rite Aid’s 4,600 convenient locations nationwide are filled with a wide selection of colorful basket varieties, loveable plush, staple Easter candy favorites and springtime novelty gifts.

Consumers are ready to shake off the winter blues and according to the National Retail Federation's 2014 Easter spending survey, 80.3 percent of Americans will celebrate the holiday this year, with the average person planning to spend $137.46 on candy, apparel, gifts and more. Though consumers plan to keep budgets in check, total spending is expected to reach $15.9 billion.

"Spring is in the air at Rite Aid and from now through Easter, we are offering incredible prices on our holiday merchandise,” said Tony Montini, Rite Aid's executive vice president of merchandising. “With our wide selection of affordable gifts, from basket fillers to candy treats, you are guaranteed to find all your Easter needs at one of our convenient locations."

Chocolate Bunnies, Candy Eggs and PEEPS Galore

It’s just not Easter without a tasty bunny in every basket! In fact, the NRF predicts consumers will stock up on Easter candy, spending $2.2 billion on their favorite treats. Choose from our wide selection of Russell Stover, Dove and Ferrero Rocher chocolate bunny classics available in a variety of delicious flavors such as peanut butter, milk, dark or white chocolate. Fill baskets with brightly colored marshmallow PEEPS, a rainbow of jelly beans, Cadbury Eggs, Ghirardelli and Lindor premium chocolates and other Easter inspired candy favorites.

Egg Kits to Dye For

Colored eggs are a staple of this holiday. Whether you’re hosting the neighborhood egg hunt or simply dyeing for fun, Rite Aid carries many Easter Egg dye kits from PAAS. Brighten any Easter Basket with speckled, glitter, tie-dye, golden glimmer and texture dye kits.

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